Sydney - 15 February 2010 - Marked the official launch of make.believe (make dot
believe) in Australia. The new Group-wide brand message unites Sony across
electronics, games, movies, music, mobile phones and network services for the first
time.
The introduction of make.believe symbolises Sony’s spirit of creativity and innovation
and encompasses entertainment and electronics across all of Sony’s divisions.
Built on the notion that anything you can imagine, you can make real, make.believe
stories are brought to life at www.sony.com.au/makedotbelieve. Here, Sony’s
breadth of entertainment and electronics offerings is apparent – from the evolution of
BRAVIA LCD TVs, to music artists such as Jessica Mauboy, game titles like Gran
Turismo® and blockbuster movies including Cloudy with a Chance of Meatballs. There
are also compelling stories of creators and innovators, designers and engineers, and
how Sony enabled them to turn their ideas into reality.
Here is just a selection of unique stories that highlight the power of make.believe:
* Famed Australian photographer Gary Heery’s latest project WINGED
* Lucas Ordonez’s aspiration of becoming a professional race car driver
* The dream job for TV hosts Tim Charody and Tim Doyle
Compelling stories from across the Sony companies will continue to be added as make.
believe gains momentum in Australia. Soon, Sony will announce an initiative that will
give Australians the opportunity to harness their imagination through technology and
entertainment. Sony will provide the funding and access to talent and resources to help
the winning participants achieve their goals.
Sony's diverse range of businesses extends from electronics hardware, including
professional and consumer products, to entertainment such as movies, music and
games, as well as network services such as PlayStation®Network.
make.believe will continue to come to life through the introduction of breakthrough
products, game-changing technologies, compelling new content and new network
services that deliver unparalleled experiences.
For more information on make.believe, visit: www.sony.com.au/makedotbelieve.
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